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MacroHI joins B Corp Beauty Coalition to Deliver Beauty for Good

A group of 26 Certified B Corporations across eight countries and three continents have formed a new coalition seeking to improve the sustainability standards of the beauty industry by creating the B Corp Beauty Coalition. Aim to improve beauty industry practices and raise public awareness of connecting beauty with responsibility.

Beauty with responsibility

The coalition’s mission is to enable collaboration and exchange between companies; identify and share better practices, implement improvement actions and publish their outcomes; help beauty customers more easily navigate the category; and influence the beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint. The coalition’s vision is to deliver ‘beauty for good.’ “As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment. So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities, and the planet we share” explains Davide Bollati, president of Davines, founding member of the B Corp Beauty Coalition.

We are the member of B Corp Beauty Coalition

“Specifically, we commit to investing our time and efforts to improve four key issues that affect everyone and everything: ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust. Work has already started, and we will be welcoming more certified B Corps to add their talent and contribution as we gather momentum,” adds Shaun Russell, founder of Skandinavisk, and a co-founding member of the B Corp Beauty Coalition. Certified by world-renowned B Corp in 2020 is a meaningful milestone, AROMASE is standing alone as one of the few 20 B Corp. companies in Taiwan. Inspired healthier scalps by plant extracts and natural herbs. AROMASE committed to a circular economy and an Eco-friendly brand. Having scalp and earth breathe & grow is the brand spirit infused in AROMASE.

Learn more about our Green Action


Additionally, AROMASE’s CSR strategy focuses on caregivers, a missing corner in charity. To improve their health and wellbeing, we arrange scalp checks, donate products, and provide scalp massage and shampoo sessions to 30+ NGOs since 2016. We take care of childcare, disadvantaged, cancer foundations in Taiwan and No Shame Psoriasis Foundation (Poland) by regular scalp care education events. Moreover, we joined “Caregiver Alliance,” arranged stress-relief activities, and plans to help train new caregivers in hospitals. So far, we have held 285+ activities, received so much love and feedback from 30,000+ people, and have faith to keep supporting caregivers.

Learn more about our CSR project


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